About The Author
Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international concerns. He is currently pursuing his master’s degree in Information Studies (concentrating in Information Architecture) at the University of Texas at Austin.
About This Blog
While there is certainly no lack of information out there on the internet regarding the field of search engine marketing, there is a real lack of good information on pay per click marketing in particular. Aside from a few basic how-to guides and a sparse array of articles of a more advanced nature, the blogosphere seems fixated on search engine optimization rather than pay per click. This blog is my humble offering to those like me who want more advanced discussion and analysis of pay-per-click advertising.