Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference was something I filed away in the I-can’t-believe-I-didn’t-hear-about-this-before part of my brain. You heard it here first, folks: AdWords Scripts is the new hotness.
AdWords Scripts are enabled in all AdWords accounts as of last month. To find them, just go to Automation > Scripts in the left navigation in your AdWords account:
But maybe programming isn’t your thing. In that case, AdWords scripts comes with a few complete scripts that you can run as-is, or modify for your personal needs. Just click on the “Show Examples” button on the Scripts page to view some:
Hats off to Google for introducing such a powerful tool into the advertiser toolbox. I for one am very, very excited about the possibilities for using scripts to enhance performance and automate rote tasks within my accounts.