Author Archives: Shawn Livengood

Welcome to the final chapter in my four-part series on AdWords Search Funnel reporting. This week we’ll be covering the three path reports: Top Paths, Time Lag, and Path Length. Path reports are helpful because they indicate how many search … Continue reading →

In part three of my ongoing series on AdWords search funnel reporting, I’ll be going over the first-click and last-click attribution reports. For those not familiar with first/last click attribution, here’s how it works. In most search situations, a user … Continue reading →

I’m a huge fan of conversion reporting – it’s an essential aspect of PPC marketing. If you don’t have conversion tracking set up in your account, you will have no idea where your ad dollars are going. But even if … Continue reading →