Author Archives: Shawn Livengood

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.

On Hiatus

Posted on January 28, 2013 by

Just a quick update this week. I’ve decided to put this blog on a temporary hiatus. I’ve had a good run, but I’m finding that work obligations are keeping me from devoting the proper amount of time to quality posts. … Continue reading →

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Adventures In PPC Geotargeting

Posted on January 21, 2013 by

I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter so much. … Continue reading →

Posted in Bing, Google AdWords, PPC Basics, Search Engines | Comments Off

Setting Goals For PPC

Posted on January 14, 2013 by

Whether you’ve worked in-house or at an agency, you’ve been there. You have been tasked with creating a new PPC account or campaign, and you’ve been given some lofty goals by the main stakeholders of the project. And many times, … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Comments Off

Using Personas To Make PPC Ads

Posted on January 7, 2013 by

Creating a great PPC ad is hard work. You have to write an appealing, effective value proposition while explaining what your company is (and why you’re better than every other company in your space), all within a few limited characters. … Continue reading →

Posted in Image Ads, Text Ads | Comments Off

PPC Without Pity’s Best of 2012

Posted on December 31, 2012 by

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at BuildASign.com, and … Continue reading →

Posted in Analytics, Facebook, Google AdWords, PPC Software Reviews, Search Engines, SEO | Comments Off