Author Archives: Shawn Livengood

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.

On Hiatus

Just a quick update this week. I’ve decided to put this blog on a temporary hiatus. I’ve had a good run, but I’m finding that work obligations are keeping me from devoting the proper amount of time to quality posts. … Continue reading

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Adventures In PPC Geotargeting

I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter so much. … Continue reading

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Setting Goals For PPC

Whether you’ve worked in-house or at an agency, you’ve been there. You have been tasked with creating a new PPC account or campaign, and you’ve been given some lofty goals by the main stakeholders of the project. And many times, … Continue reading

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Using Personas To Make PPC Ads

Creating a great PPC ad is hard work. You have to write an appealing, effective value proposition while explaining what your company is (and why you’re better than every other company in your space), all within a few limited characters. … Continue reading

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PPC Without Pity’s Best of 2012

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at, and … Continue reading

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