Author Archives: Shawn Livengood

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.

Two Methods Of PPC Keyword Selection

Posted on February 6, 2012 by

When you’re creating a new PPC campaign, everyone knows that you need to start with a good keyword selection. But a real point of contention is just how you should go about building your keyword list. In my experience, I’ve … Continue reading →

Posted in Keywords, PPC Basics | Leave a comment

In-House PPC Versus Outsourced PPC

Posted on January 30, 2012 by

I talk to a lot of people who do paid search management for a living. Some folks work in-house, and some do agency work. I’ve been on both sides of the aisle myself – I started out at a PPC … Continue reading →

Posted in PPC Careers | 1 Comment

PPC Software Review: Raven Internet Marketing Tools

Posted on January 23, 2012 by

I admit that I’m usually pretty skeptical about paid search marketing software. A lot of good, free tools are out there, and they usually do just as much (if not more) than some of the paid tools that are available. … Continue reading →

Posted in PPC Software Reviews | 2 Comments

The Pros and Cons of PPC Remarketing

Posted on January 16, 2012 by

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading →

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments

The #1 Reason PPC Accounts Fail

Posted on January 9, 2012 by

I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading →

Posted in Landing Pages, PPC Basics, Text Ads | 2 Comments