Author Archives: Shawn Livengood

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.

Reviewing AdCenter’s Recent Improvements

Posted on March 26, 2012 by

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Quality Score, Search Engines | Leave a comment

How To Show Your Competitor’s Trademark In Your PPC Ads

Posted on March 19, 2012 by

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading →

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

PPC Takeaways From SXSW Interactive 2012

Posted on March 12, 2012 by

Greetings from beautiful Austin, Texas! Unlike most of the web nerds in town for SXSW Interactive, I’m actually a local. This is my third time attending the conference, and it’s great to see the best of the best sharing their … Continue reading →

Posted in Uncategorized | Leave a comment

How To Increase CTR And Why You Should Do It

Posted on March 5, 2012 by

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading →

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Leave a comment

Is PPC Certification Worth It?

Posted on February 27, 2012 by

It seems like a lot of folks are interested in getting a PPC career these days. And I wholeheartedly welcome it! At least in Austin, it seems like there are far more positions open for talented PPC folk than there … Continue reading →

Posted in Google AdWords, Microsoft AdCenter, PPC Careers | 3 Comments