Fortunately, Google Analytics has a function that works pretty well. Just set up some conversion goals in your Google Analytics profile (you can find the how-to guide here) that are identical to your PPC conversion tracking goals. It’s easy to set up a simple conversion tracking goal. Just pick a catchy name for the goal, then copy the link to your “thank you” or confirmation page (or wherever you have your conversion tracking code) as the Goal URL. You’re done! Of course, you can always create fancy funnels and reports, but if you just want a simple backup for your existing conversion tracking that’s all it takes.
Not only will this help you keep track of conversions even if your account conversion tracking gets all wonky, but it will also help you get a second opinion of sorts to see if your conversion tracking is inaccurate. If you are running multiple PPC search engine accounts and directing them all to the same conversion page, the Google Analytics conversion goal reports will help you get an aggregate view of your total conversions without having to flip back and forth between accounts. You can use Google Analytics’ segmentation options in reports if you want to split your conversions up by search engine again.