Category Archives: Analytics

Strategies for data analysis and user tracking

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment

It’s Holiday PPC Time Again…

Posted on October 9, 2011 by

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Leave a comment

What Is Relative Click-Through Rate?

Posted on July 24, 2011 by

One recent addition to Google’s plethora of PPC metrics is Relative CTR (Click-Through Rate). This metric is only applicable to display network campaigns, so you may not see it everywhere. In short, relative CTR is a measure of how good … Continue reading →

Posted in Analytics, Content Network, Google AdWords, PPC Basics, Text Ads | Tagged , | Leave a comment

Should I Use One-Per-Click Or Many-Per-Click Conversions?

Posted on July 10, 2011 by

I’ve been in this business long enough to remember the good old days. Men were men, women were women, and we only had one conversion type to pick from in Google AdWords. And I had to walk to my PPC … Continue reading →

Posted in Analytics, Google AdWords, PPC Basics | Tagged , | Leave a comment