Category Archives: Analytics

Strategies for data analysis and user tracking

PPC Without Pity’s Best of 2012

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at BuildASign.com, and … Continue reading

Posted in Analytics, Facebook, Google AdWords, PPC Software Reviews, Search Engines, SEO | Comments Off

Going Beyond Standard PPC Metrics

Impressions. Clicks. CTR. Conversions. CPA. CPC. If you’ve done any amount of PPC, there’s no doubt you’re familiar with these basic metrics. And there’s nothing wrong with building your PPC strategy around them. But once you have an account that … Continue reading

Posted in Analytics, Keyword Bids | Comments Off

Going Down The Rabbit Hole

In my years of managing PPC accounts, I’ve noticed several different patterns and trends that are a part of the job. I even have pet names for some of these phenomena. This week, I want to talk to you all … Continue reading

Posted in Analytics, Google AdWords, PPC Basics | Comments Off

Using Google Analytics Multi-Channel Funnels

I like to think of myself as a pretty savvy dude when it comes to web analytics, but every once in a while I miss a totally cool new feature that I should have been using all along. After a … Continue reading

Posted in Analytics, Google AdWords, Search Engines, SEO | Comments Off

Measuring Display Ad Success With View Through Conversions

Ads on the Google Display Network can be a great way to reach more potential customers, but your conversion results can be a little underwhelming. Users on the display network just don’t have as much intent to buy as people … Continue reading

Posted in Analytics, Display Network, Google AdWords, Image Ads, Text Ads | Comments Off