Category Archives: Analytics

Strategies for data analysis and user tracking

Finding Profitable PPC Keywords From SEO Data

Posted on February 13, 2012 by

Since I started my job as the online marketing manager for BuildASign, I’ve been working with a lot more SEO data. I’ve always thought that SEO and PPC work well in conjunction – data from one platform can help you … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | Leave a comment

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment

It’s Holiday PPC Time Again…

Posted on October 9, 2011 by

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Leave a comment

What Is Relative Click-Through Rate?

Posted on July 24, 2011 by

One recent addition to Google’s plethora of PPC metrics is Relative CTR (Click-Through Rate). This metric is only applicable to display network campaigns, so you may not see it everywhere. In short, relative CTR is a measure of how good … Continue reading →

Posted in Analytics, Content Network, Google AdWords, PPC Basics, Text Ads | Tagged , | Leave a comment