Category Archives: Analytics

Strategies for data analysis and user tracking

Should I Use One-Per-Click Or Many-Per-Click Conversions?

Posted on July 10, 2011 by

I’ve been in this business long enough to remember the good old days. Men were men, women were women, and we only had one conversion type to pick from in Google AdWords. And I had to walk to my PPC … Continue reading →

Posted in Analytics, Google AdWords, PPC Basics | Tagged , | Leave a comment

AdWords Rules – The End of PPC Automation Tools?

Posted on December 19, 2010 by

Earlier this month, Google announced a beta test of a real game-changer for AdWords. It’s called AdWords Rules, and it allows you to automate certain AdWords tasks when specified criteria are met. In case you haven’t heard of it already, … Continue reading →

Posted in Analytics, Google AdWords, Keyword Bids, PPC Tools, Text Ads | Tagged , | 3 Comments

PubCon Without Pity

Posted on November 14, 2010 by

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading →

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

Using URL Tagging In PPC Campaigns

Posted on November 7, 2010 by

If you’re using web analytics to track the success of your pay per click accounts, you’re already way ahead of the game. But sometimes the default tracking just isn’t enough. You may need to find a way to track performance … Continue reading →

Posted in Analytics, Bing, Google AdWords, MSN AdCenter | 2 Comments

First Click and Last Click Attribution

Posted on August 15, 2010 by

If you’re really into pay per click marketing or web analytics, you have probably heard about the debate around first click vs. last click conversion attribution. So what’s the big deal? Why should it matter which keywords and text ads … Continue reading →

Posted in Analytics | Tagged , , , | Leave a comment