Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

The #1 Reason PPC Accounts Fail

Posted on January 9, 2012 by

I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading →

Posted in Landing Pages, PPC Basics, Text Ads | 2 Comments

Fixing AdWords Quality Score Issues (Part 4 of 4)

Posted on December 19, 2011 by

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading →

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 1 Comment

Fixing AdWords Quality Score Issues (Part 3 of 4)

Posted on December 12, 2011 by

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading →

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 2 of 4)

Posted on December 5, 2011 by

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 1 of 4)

Posted on November 28, 2011 by

We paid search folks like to think that we’re mostly immune to the inscrutable wrath of Google, unlike those poor saps who work in SEO and have to constantly guess at what Google’s algorithm is looking for at any particular … Continue reading →

Posted in Google AdWords, PPC Basics, Quality Score | 2 Comments