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Category Archives: PPC Basics
Get Found On The Internet: A Crash Course In SEM
Greetings, PPC Without Pity fans and RISE attendees! Last Wednesday, I gave a presentation on search engine marketing basics as part of RISE Week 2012. The session was limited to 25 attendees, and I’m proud to say I had a … Continue reading
Posted in PPC Basics
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How To Increase CTR And Why You Should Do It
This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading
Two Methods Of PPC Keyword Selection
When you’re creating a new PPC campaign, everyone knows that you need to start with a good keyword selection. But a real point of contention is just how you should go about building your keyword list. In my experience, I’ve … Continue reading
Posted in Keywords, PPC Basics
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The #1 Reason PPC Accounts Fail
I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading
Posted in Landing Pages, PPC Basics, Text Ads
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Fixing AdWords Quality Score Issues (Part 4 of 4)
Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading


