Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

Adventures In PPC Geotargeting

Posted on January 21, 2013 by

I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter so much. … Continue reading →

Posted in Bing, Google AdWords, PPC Basics, Search Engines | Comments Off

Setting Goals For PPC

Posted on January 14, 2013 by

Whether you’ve worked in-house or at an agency, you’ve been there. You have been tasked with creating a new PPC account or campaign, and you’ve been given some lofty goals by the main stakeholders of the project. And many times, … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Comments Off

When To Pause A Keyword

Posted on December 10, 2012 by

PPC keywords – they can’t all be zingers. Every seasoned PPC pro has had the experience of entering in hundreds (or thousands) of keywords that they thought were relevant, sure-to-convert winners, only to find that some of those keywords turn … Continue reading →

Posted in Keyword Bids, Keywords, PPC Basics | Comments Off

Keyword Relevance Versus Search Intent

Posted on November 19, 2012 by

Everybody knows the importance of keyword research when launching any new PPC campaign. But there’s one huge mistake that I have seen time and time again regarding selection. Lots of folks try to determine whether or not a keyword is … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Search Engines, SEO | Comments Off

Going Down The Rabbit Hole

Posted on July 30, 2012 by

In my years of managing PPC accounts, I’ve noticed several different patterns and trends that are a part of the job. I even have pet names for some of these phenomena. This week, I want to talk to you all … Continue reading →

Posted in Analytics, Google AdWords, PPC Basics | Comments Off