Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

Get Found On The Internet: A Crash Course In SEM

Posted on April 2, 2012 by

Greetings, PPC Without Pity fans and RISE attendees! Last Wednesday, I gave a presentation on search engine marketing basics as part of RISE Week 2012. The session was limited to 25 attendees, and I’m proud to say I had a … Continue reading →

Posted in PPC Basics | 2 Comments

How To Increase CTR And Why You Should Do It

Posted on March 5, 2012 by

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading →

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Leave a comment

Two Methods Of PPC Keyword Selection

Posted on February 6, 2012 by

When you’re creating a new PPC campaign, everyone knows that you need to start with a good keyword selection. But a real point of contention is just how you should go about building your keyword list. In my experience, I’ve … Continue reading →

Posted in Keywords, PPC Basics | Leave a comment

The #1 Reason PPC Accounts Fail

Posted on January 9, 2012 by

I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading →

Posted in Landing Pages, PPC Basics, Text Ads | 2 Comments

Fixing AdWords Quality Score Issues (Part 4 of 4)

Posted on December 19, 2011 by

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading →

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 1 Comment