Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

Seeing Results From New PPC Campaigns

Posted on October 31, 2011 by

Back in my agency days, it was always tough to guide new PPC advertisers through the launch of a brand-new account. Without established account history (and historical data to fall back on), it can be hard to prove that a … Continue reading →

Posted in PPC Basics | 1 Comment

Dynamic Keyword Insertion: Friend or Foe?

Posted on October 2, 2011 by

One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads | 3 Comments

What PPC Bid Position Is Best?

Posted on September 18, 2011 by

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading →

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

Using Broad Match Keywords Effectively

Posted on September 11, 2011 by

When I first started doing PPC, I was under the impression that broad match was a terrible idea, and was to be avoided at all costs. It’s easy to think that. After all, broad match keywords do tend to drive … Continue reading →

Posted in PPC Basics, Search Engines | Tagged , | 3 Comments

Why Not To Use AdWords Express

Posted on September 4, 2011 by

Google recently rebranded their Google Boost product, re-christening it AdWords Express. They claim that it’s an easy solution for local business owners who want to start advertising on search engine results pages quickly and without complicated account setups. Sounds great! … Continue reading →

Posted in Google AdWords, PPC Basics, Search Engines | Tagged , | 2 Comments