Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

What PPC Bid Position Is Best?

Posted on September 18, 2011 by

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading →

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

Using Broad Match Keywords Effectively

Posted on September 11, 2011 by

When I first started doing PPC, I was under the impression that broad match was a terrible idea, and was to be avoided at all costs. It’s easy to think that. After all, broad match keywords do tend to drive … Continue reading →

Posted in PPC Basics, Search Engines | Tagged , | 3 Comments

Why Not To Use AdWords Express

Posted on September 4, 2011 by

Google recently rebranded their Google Boost product, re-christening it AdWords Express. They claim that it’s an easy solution for local business owners who want to start advertising on search engine results pages quickly and without complicated account setups. Sounds great! … Continue reading →

Posted in Google AdWords, PPC Basics, Search Engines | Tagged , | 3 Comments

How To Run A Duplicate Keyword Analysis In AdWords Editor

Posted on August 28, 2011 by

Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Tagged , , , , | Leave a comment

Black Hat PPC Techniques

Posted on July 31, 2011 by

Sometimes it seems like SEO guys have all the fun. They live in a world of nebulous rules on what actually works, while us PPC folks have to live within the rigid confines of AdWords and AdCenter user agreements. Plus, … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines | Tagged | 2 Comments