Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

How To Run A Duplicate Keyword Analysis In AdWords Editor

Posted on August 28, 2011 by

Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Tagged , , , , | Leave a comment

Black Hat PPC Techniques

Posted on July 31, 2011 by

Sometimes it seems like SEO guys have all the fun. They live in a world of nebulous rules on what actually works, while us PPC folks have to live within the rigid confines of AdWords and AdCenter user agreements. Plus, … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines | Tagged | 1 Comment

What Is Relative Click-Through Rate?

Posted on July 24, 2011 by

One recent addition to Google’s plethora of PPC metrics is Relative CTR (Click-Through Rate). This metric is only applicable to display network campaigns, so you may not see it everywhere. In short, relative CTR is a measure of how good … Continue reading →

Posted in Analytics, Content Network, Google AdWords, PPC Basics, Text Ads | Tagged , | Leave a comment

What You Need To Know About PPC Tablet Targeting

Posted on July 17, 2011 by

After announcing the tablet targeting feature a few months back, Google finally rolled out tablet targeting to all AdWords users this week. That’s great news if you have a lot of mobile users. Plenty of iPads and Android tablets are … Continue reading →

Posted in Landing Pages, PPC Basics | Tagged , , | Leave a comment

Should I Use One-Per-Click Or Many-Per-Click Conversions?

Posted on July 10, 2011 by

I’ve been in this business long enough to remember the good old days. Men were men, women were women, and we only had one conversion type to pick from in Google AdWords. And I had to walk to my PPC … Continue reading →

Posted in Analytics, Google AdWords, PPC Basics | Tagged , | Leave a comment