Category Archives: PPC Basics

Basic strategies and how-to for pay-per-click accounts

What Is Relative Click-Through Rate?

Posted on July 24, 2011 by

One recent addition to Google’s plethora of PPC metrics is Relative CTR (Click-Through Rate). This metric is only applicable to display network campaigns, so you may not see it everywhere. In short, relative CTR is a measure of how good … Continue reading →

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What You Need To Know About PPC Tablet Targeting

Posted on July 17, 2011 by

After announcing the tablet targeting feature a few months back, Google finally rolled out tablet targeting to all AdWords users this week. That’s great news if you have a lot of mobile users. Plenty of iPads and Android tablets are … Continue reading →

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Should I Use One-Per-Click Or Many-Per-Click Conversions?

Posted on July 10, 2011 by

I’ve been in this business long enough to remember the good old days. Men were men, women were women, and we only had one conversion type to pick from in Google AdWords. And I had to walk to my PPC … Continue reading →

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Creating PPC Mobile Landing Pages For Fun And Profit

Posted on July 3, 2011 by

Alright folks, it’s 2011. 74.6 million Americans own a smartphone, and mobile advertising is more important than ever. If you haven’t already, it’s about time for you to get your mobile strategy in order. For those of you who have … Continue reading →

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Anatomy Of A Good PPC Text Ad

Posted on June 5, 2011 by

In my opinion, the hardest thing about creating a successful PPC campaign is writing the text ads. Maybe some of you out there are outstanding copywriters, but I’m not one of them. I’m really more of a nuts-and-bolts kind of … Continue reading →

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