Category Archives: Bing

Reviewing AdCenter’s Recent Improvements

Posted on March 26, 2012 by

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Quality Score, Search Engines | Leave a comment

How To Show Your Competitor’s Trademark In Your PPC Ads

Posted on March 19, 2012 by

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading →

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

Checking Back on 2011′s PPC Predictions

Posted on December 26, 2011 by

Around this time last year, I made a few PPC predictions for 2011. And every year, I like to reflect back on what I said and see how my predictions panned out. Let’s take a look at what I said, … Continue reading →

Posted in Bing, Facebook, Google AdWords, Microsoft AdCenter, Search Engines | Leave a comment

Using PPC For Market Research

Posted on November 14, 2011 by

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Leave a comment

Why Use Microsoft AdCenter?

Posted on October 17, 2011 by

I’ll admit that I spend a lot of my time talking about Google AdWords here at PPC Without Pity. Since it’s the big dog of the pay per click marketing space, it probably deserves the most attention. But that doesn’t … Continue reading →

Posted in Bing, Microsoft AdCenter, MSN AdCenter, Search Engines | Leave a comment