Category Archives: Bing

Adventures In PPC Geotargeting

I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter so much. … Continue reading

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Looking Back On PPC Versus SEO In 2012

The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more complex with each passing year, it’s no … Continue reading

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Building Long-Tail PPC Ad Groups

You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think of obscure queries like “find … Continue reading

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The Most Common Mistake In PPC Text Ads

I’ve been working a lot lately on building out PPC accounts for BuildASign’s newest site, Printcopia. And of course, no PPC buildout would be complete without the creation of a hell of a lot of text ads. This got me … Continue reading

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Importing Google AdWords Campaigns Into Microsoft AdCenter

Sometimes it can feel a little too easy to dismiss Microsoft AdCenter as a PPC network. It drives far less traffic than Google AdWords, their user interface sucks, their reporting is limited, and AdCenter desktop is kind of buggy. That … Continue reading

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