Category Archives: Bing

Adventures In PPC Geotargeting

Posted on January 21, 2013 by

I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter so much. … Continue reading →

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Looking Back On PPC Versus SEO In 2012

Posted on December 17, 2012 by

The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more complex with each passing year, it’s no … Continue reading →

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Building Long-Tail PPC Ad Groups

Posted on December 3, 2012 by

You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think of obscure queries like “find … Continue reading →

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The Most Common Mistake In PPC Text Ads

Posted on August 20, 2012 by

I’ve been working a lot lately on building out PPC accounts for BuildASign’s newest site, Printcopia. And of course, no PPC buildout would be complete without the creation of a hell of a lot of text ads. This got me … Continue reading →

Posted in Bing, Google AdWords, Search Engines, Text Ads | Comments Off

Importing Google AdWords Campaigns Into Microsoft AdCenter

Posted on August 6, 2012 by

Sometimes it can feel a little too easy to dismiss Microsoft AdCenter as a PPC network. It drives far less traffic than Google AdWords, their user interface sucks, their reporting is limited, and AdCenter desktop is kind of buggy. That … Continue reading →

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