Category Archives: Bing

It’s Holiday PPC Time Again…

Posted on October 9, 2011 by

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Leave a comment

Dynamic Keyword Insertion: Friend or Foe?

Posted on October 2, 2011 by

One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads | 3 Comments

Black Hat PPC Techniques

Posted on July 31, 2011 by

Sometimes it seems like SEO guys have all the fun. They live in a world of nebulous rules on what actually works, while us PPC folks have to live within the rigid confines of AdWords and AdCenter user agreements. Plus, … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines | Tagged | 2 Comments

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Leave a comment

Taking The Microsoft AdExcellence Exam

Posted on May 8, 2011 by

I’ve got a hot tip for you PPC folks out there. For a limited time, Microsoft is offering free AdExcellence certification. Just use the promotion code on the linked page. The code is only good for 850 uses or until … Continue reading →

Posted in Bing, MSN AdCenter | Tagged , | Leave a comment