Category Archives: Bing

Opting Out Of PPC Ads

There are some who might say I’m shooting myself in the foot by writing this post, since I make my living by ensuring people see PPC ads. But even though I’m an ad guy, I kind of secretly loathe being … Continue reading

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Reviewing AdCenter’s Recent Improvements

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading

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How To Show Your Competitor’s Trademark In Your PPC Ads

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

Checking Back on 2011′s PPC Predictions

Around this time last year, I made a few PPC predictions for 2011. And every year, I like to reflect back on what I said and see how my predictions panned out. Let’s take a look at what I said, … Continue reading

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Using PPC For Market Research

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading

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