Category Archives: Facebook

PPC Without Pity’s Best of 2012

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at, and … Continue reading

Posted in Analytics, Facebook, Google AdWords, PPC Software Reviews, Search Engines, SEO | Comments Off

Facebook Ads Vs. Sponsored Stories Vs. Promoted Posts

There has been a lot of talk this year about Facebook’s advertising efforts, most likely due to the scrutiny that company has received pre- and post-IPO. Coincidentally, I have had the privilege of testing the various Facebook ad formats out … Continue reading

Posted in Facebook, Image Ads, Text Ads | Comments Off

Is Facebook Sponsored Search A PPC Game Changer?

Facebook has really been stepping up their ad game since they went public earlier this year. Just this week, they rolled out a new advertising format: Facebook Sponsored Search. This new ad format allows advertisers to have their Facebook pages … Continue reading

Posted in Facebook, Search Engines, Text Ads | Comments Off

Fun With Facebook Ad Targeting

I’ve been doing a lot of work on Facebook ads recently. Despite the fact that their effectiveness is under debate, they’re probably the best way to reach a very specific audience if you have a niche in mind. You can … Continue reading

Posted in Facebook | 1 Comment

Facebook, PPC, and Facebook PPC

I think I would have to tear up my online marketing membership card if I didn’t write something about Facebook this week. There has been no end to the speculation of Facebook’s value after last Friday’s IPO. But, I thought … Continue reading

Posted in Facebook | 1 Comment