Category Archives: Display Network

Measuring Display Ad Success With View Through Conversions

Ads on the Google Display Network can be a great way to reach more potential customers, but your conversion results can be a little underwhelming. Users on the display network just don’t have as much intent to buy as people … Continue reading

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Opting Out Of PPC Ads

There are some who might say I’m shooting myself in the foot by writing this post, since I make my living by ensuring people see PPC ads. But even though I’m an ad guy, I kind of secretly loathe being … Continue reading

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AdWords Search Funnel Reporting – Part 2: Assists

Welcome to part two of my handy how-to guide on AdWords Search Funnel reporting. Last week, I covered the basic Search Funnel reports, and this week we’ll be going over Assist reports. An “assist” is when a click or impression … Continue reading

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How To Increase CTR And Why You Should Do It

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Comments Off

The Pros and Cons of PPC Remarketing

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments