Category Archives: Display Network

AdWords Search Funnel Reporting – Part 2: Assists

Posted on April 16, 2012 by

Welcome to part two of my handy how-to guide on AdWords Search Funnel reporting. Last week, I covered the basic Search Funnel reports, and this week we’ll be going over Assist reports. An “assist” is when a click or impression … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads | Leave a comment

How To Increase CTR And Why You Should Do It

Posted on March 5, 2012 by

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading →

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Leave a comment

The Pros and Cons of PPC Remarketing

Posted on January 16, 2012 by

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading →

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Fixing AdWords Quality Score Issues (Part 4 of 4)

Posted on December 19, 2011 by

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading →

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 1 Comment