Category Archives: Google AdWords

Fixing AdWords Quality Score Issues (Part 2 of 4)

Posted on December 5, 2011 by

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 1 of 4)

Posted on November 28, 2011 by

We paid search folks like to think that we’re mostly immune to the inscrutable wrath of Google, unlike those poor saps who work in SEO and have to constantly guess at what Google’s algorithm is looking for at any particular … Continue reading →

Posted in Google AdWords, PPC Basics, Quality Score | 2 Comments

Using PPC For Market Research

Posted on November 14, 2011 by

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Leave a comment

Just How Good Are Bottom Of Page AdWords Ads?

Posted on November 7, 2011 by

Well, folks, it looks like we’ve got another Google SERP change on our hands. It turns out that Google is not making nearly enough billions of dollars on PPC ads, so they’re opening up some additional screen real estate for … Continue reading →

Posted in Google AdWords, Text Ads | 1 Comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment