Category Archives: Google AdWords

Keyword Relevance Versus Search Intent

Everybody knows the importance of keyword research when launching any new PPC campaign. But there’s one huge mistake that I have seen time and time again regarding selection. Lots of folks try to determine whether or not a keyword is … Continue reading

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Optimizing AdWords Product Listing Ads

In case you haven’t figured it out by now, I’m kind of in love with AdWords Product Listing ads. Right now, you can get a pretty decent cost per conversion at a much lower CPC than what you’ll normally get … Continue reading

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AdWords Scripts: The Best New Tool In AdWords

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading

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Google Shopping Paid Placement – Early Results

If you’ve been listing data feeds on Froogle Google Product Search Google Merchant Center Google Shopping over the last couple of years, you’re probably aware of the big, big change they have been rolling out recently. Instead of giving your … Continue reading

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How To Get AdWords Seller Ratings In Your PPC Ads

If you’ve done any e-commerce searching in the last year or so, chances are you’ve come across an AdWords ad with some visible star ratings. Maybe a little something like this: The official nomenclature for these stars are the “AdWords … Continue reading

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