Category Archives: Google AdWords

It’s Holiday PPC Time Again…

Posted on October 9, 2011 by

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Leave a comment

Dynamic Keyword Insertion: Friend or Foe?

Posted on October 2, 2011 by

One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads | 3 Comments

What PPC Bid Position Is Best?

Posted on September 18, 2011 by

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading →

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

Why Not To Use AdWords Express

Posted on September 4, 2011 by

Google recently rebranded their Google Boost product, re-christening it AdWords Express. They claim that it’s an easy solution for local business owners who want to start advertising on search engine results pages quickly and without complicated account setups. Sounds great! … Continue reading →

Posted in Google AdWords, PPC Basics, Search Engines | Tagged , | 2 Comments

How To Run A Duplicate Keyword Analysis In AdWords Editor

Posted on August 28, 2011 by

Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Tagged , , , , | Leave a comment