Category Archives: Image Ads

Using Personas To Make PPC Ads

Creating a great PPC ad is hard work. You have to write an appealing, effective value proposition while explaining what your company is (and why you’re better than every other company in your space), all within a few limited characters. … Continue reading

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Facebook Ads Vs. Sponsored Stories Vs. Promoted Posts

There has been a lot of talk this year about Facebook’s advertising efforts, most likely due to the scrutiny that company has received pre- and post-IPO. Coincidentally, I have had the privilege of testing the various Facebook ad formats out … Continue reading

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Measuring Display Ad Success With View Through Conversions

Ads on the Google Display Network can be a great way to reach more potential customers, but your conversion results can be a little underwhelming. Users on the display network just don’t have as much intent to buy as people … Continue reading

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Opting Out Of PPC Ads

There are some who might say I’m shooting myself in the foot by writing this post, since I make my living by ensuring people see PPC ads. But even though I’m an ad guy, I kind of secretly loathe being … Continue reading

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AdWords Search Funnel Reporting – Part 2: Assists

Welcome to part two of my handy how-to guide on AdWords Search Funnel reporting. Last week, I covered the basic Search Funnel reports, and this week we’ll be going over Assist reports. An “assist” is when a click or impression … Continue reading

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