Category Archives: Image Ads

The Pros and Cons of PPC Remarketing

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments

Three PPC Predictions For 2012

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Fixing AdWords Quality Score Issues (Part 3 of 4)

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Comments Off

Ad Blocking And Pay Per Click Marketing

I’ve been thinking a lot lately about ad blocking technology and how it impacts the work we do as pay per click marketers. Browser extensions like Ad Block Plus have been around for a while, and there seems to be … Continue reading

Posted in Google AdWords, Image Ads, MSN AdCenter, Search Engines, Text Ads | Comments Off

Image Ads: What Are They Good For?

Back when search engine marketing first started, nearly all online advertising efforts were based on a CPM (cost per mille, or cost per thousand impressions) model. Naturally, this resulted in a proliferation of banner ads online. If you’re going to … Continue reading

Posted in Google AdWords, Image Ads | Comments Off