Category Archives: Keywords

Keyword strategies for PPC accounts

How To Show Your Competitor’s Trademark In Your PPC Ads

Posted on March 19, 2012 by

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading →

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

How To Increase CTR And Why You Should Do It

Posted on March 5, 2012 by

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading →

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Leave a comment

Finding Profitable PPC Keywords From SEO Data

Posted on February 13, 2012 by

Since I started my job as the online marketing manager for BuildASign, I’ve been working with a lot more SEO data. I’ve always thought that SEO and PPC work well in conjunction – data from one platform can help you … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | Leave a comment

Two Methods Of PPC Keyword Selection

Posted on February 6, 2012 by

When you’re creating a new PPC campaign, everyone knows that you need to start with a good keyword selection. But a real point of contention is just how you should go about building your keyword list. In my experience, I’ve … Continue reading →

Posted in Keywords, PPC Basics | Leave a comment

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment