Category Archives: Keywords

Keyword strategies for PPC accounts

Three PPC Predictions For 2012

Posted on January 2, 2012 by Shawn Livengood

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Fixing AdWords Quality Score Issues (Part 3 of 4)

Posted on December 12, 2011 by Shawn Livengood

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading →

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 2 of 4)

Posted on December 5, 2011 by Shawn Livengood

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Leave a comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by Shawn Livengood

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →