Category Archives: Keywords

Keyword strategies for PPC accounts

Setting Goals For PPC

Posted on January 14, 2013 by

Whether you’ve worked in-house or at an agency, you’ve been there. You have been tasked with creating a new PPC account or campaign, and you’ve been given some lofty goals by the main stakeholders of the project. And many times, … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Comments Off

Looking Back On PPC Versus SEO In 2012

Posted on December 17, 2012 by

The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more complex with each passing year, it’s no … Continue reading →

Posted in Bing, Google AdWords, Keywords, Product Listing Ads, Search Engines, SEO | Comments Off

When To Pause A Keyword

Posted on December 10, 2012 by

PPC keywords – they can’t all be zingers. Every seasoned PPC pro has had the experience of entering in hundreds (or thousands) of keywords that they thought were relevant, sure-to-convert winners, only to find that some of those keywords turn … Continue reading →

Posted in Keyword Bids, Keywords, PPC Basics | Comments Off

Building Long-Tail PPC Ad Groups

Posted on December 3, 2012 by

You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think of obscure queries like “find … Continue reading →

Posted in Bing, Google AdWords, Keywords, PPC Tools, Search Engines, Text Ads | Comments Off

Bidding Strategies For The Holiday Season

Posted on November 26, 2012 by

Well folks, it’s that time of the year again. Time for those of us in B2C industries to focus on the influx of holiday consumer spending, and time for those of us in less consumer-focused industries to ride the seasonal … Continue reading →

Posted in Keyword Bids | Comments Off