Category Archives: Keyword Bids

When To Pause A Keyword

PPC keywords – they can’t all be zingers. Every seasoned PPC pro has had the experience of entering in hundreds (or thousands) of keywords that they thought were relevant, sure-to-convert winners, only to find that some of those keywords turn … Continue reading

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Bidding Strategies For The Holiday Season

Well folks, it’s that time of the year again. Time for those of us in B2C industries to focus on the influx of holiday consumer spending, and time for those of us in less consumer-focused industries to ride the seasonal … Continue reading

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Going Beyond Standard PPC Metrics

Impressions. Clicks. CTR. Conversions. CPA. CPC. If you’ve done any amount of PPC, there’s no doubt you’re familiar with these basic metrics. And there’s nothing wrong with building your PPC strategy around them. But once you have an account that … Continue reading

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AdWords Scripts: The Best New Tool In AdWords

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading

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Keyword Bidding To Lifetime Value

PPC keyword bidding is both an art and a science. So, there’s no single “right” way to do it. For most advertisers, you’re just trying to generate more revenue per keyword than what you’re spending on clicks. And that’s just … Continue reading

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