Category Archives: Keyword Bids

What PPC Bid Position Is Best?

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

AdWords Rules – The End of PPC Automation Tools?

Earlier this month, Google announced a beta test of a real game-changer for AdWords. It’s called AdWords Rules, and it allows you to automate certain AdWords tasks when specified criteria are met. In case you haven’t heard of it already, … Continue reading

Posted in Analytics, Google AdWords, Keyword Bids, PPC Tools, Text Ads | Tagged , | 3 Comments

How To Make Effective PPC Keyword Bids

Making effective PPC keyword bids is part art, and part science. It can be a daunting task deciding what your keyword bids should be, especially since there’s quite a bit of money on the line. If you bid too low, … Continue reading

Posted in Keyword Bids, Keywords, PPC Basics | Comments Off