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Category Archives: Keywords
Dynamic Keyword Insertion: Friend or Foe?
One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading
Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads
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What PPC Bid Position Is Best?
This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading
Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics
1 Comment
How To Run A Duplicate Keyword Analysis In AdWords Editor
Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading
Posted in Google AdWords, Keywords, PPC Basics
Tagged adwords editor, duplicate keywords, google, Google AdWords, google adwords editor
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Predicting Keyword Search Volume
When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading
Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines
Tagged keyword tools
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Microsoft AdCenter Quality Scores On The Way
Big news on the AdCenter front this week: Microsoft announced that quality scores are coming to the Bing + Yahoo search marketplace. Quality scores have been a necessary evil in Google for years now, but getting them in AdCenter is … Continue reading



