Category Archives: Keywords

Keyword strategies for PPC accounts

Keyword Relevance Versus Search Intent

Everybody knows the importance of keyword research when launching any new PPC campaign. But there’s one huge mistake that I have seen time and time again regarding selection. Lots of folks try to determine whether or not a keyword is … Continue reading

Posted in Google AdWords, Keywords, PPC Basics, Search Engines, SEO | Comments Off

Going Beyond Standard PPC Metrics

Impressions. Clicks. CTR. Conversions. CPA. CPC. If you’ve done any amount of PPC, there’s no doubt you’re familiar with these basic metrics. And there’s nothing wrong with building your PPC strategy around them. But once you have an account that … Continue reading

Posted in Analytics, Keyword Bids | Comments Off

AdWords Scripts: The Best New Tool In AdWords

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading

Posted in Google AdWords, Keyword Bids, PPC Software Reviews, PPC Tools, Search Engines | Comments Off

Keyword Bidding To Lifetime Value

PPC keyword bidding is both an art and a science. So, there’s no single “right” way to do it. For most advertisers, you’re just trying to generate more revenue per keyword than what you’re spending on clicks. And that’s just … Continue reading

Posted in Analytics, Google AdWords, Keyword Bids, Remarketing | Comments Off

Using The AdWords Auction Insights Report

Last week, Google released a super-sweet new report to all AdWords accounts. It’s called the Auction Insights report, and it gives you greater visibility into who is competing with you at the keyword level. This new report is a huge … Continue reading

Posted in Google AdWords, Keywords | 2 Comments