Category Archives: Keywords

Keyword strategies for PPC accounts

Dynamic Keyword Insertion: Friend or Foe?

Posted on October 2, 2011 by

One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads | 3 Comments

What PPC Bid Position Is Best?

Posted on September 18, 2011 by

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading →

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

How To Run A Duplicate Keyword Analysis In AdWords Editor

Posted on August 28, 2011 by

Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Tagged , , , , | Leave a comment

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Leave a comment

Microsoft AdCenter Quality Scores On The Way

Posted on March 13, 2011 by

Big news on the AdCenter front this week: Microsoft announced that quality scores are coming to the Bing + Yahoo search marketplace. Quality scores have been a necessary evil in Google for years now, but getting them in AdCenter is … Continue reading →

Posted in Bing, Keywords, MSN AdCenter, Quality Score | Tagged , | 2 Comments