Category Archives: Keywords

Keyword strategies for PPC accounts

What PPC Bid Position Is Best?

Posted on September 18, 2011 by

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading →

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

How To Run A Duplicate Keyword Analysis In AdWords Editor

Posted on August 28, 2011 by

Every once in a while, I like to run a duplicate keyword analysis in my AdWords accounts to make sure I’m not doubling up on any keywords. If you regularly add new keywords to your account (and you should), you … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics | Tagged , , , , | Leave a comment

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Leave a comment

Microsoft AdCenter Quality Scores On The Way

Posted on March 13, 2011 by

Big news on the AdCenter front this week: Microsoft announced that quality scores are coming to the Bing + Yahoo search marketplace. Quality scores have been a necessary evil in Google for years now, but getting them in AdCenter is … Continue reading →

Posted in Bing, Keywords, MSN AdCenter, Quality Score | Tagged , | 2 Comments

Handy Excel Hacks For PPC Management

Posted on February 20, 2011 by

Once your PPC account scales to a certain level, using a spreadsheet program like Microsoft Excel can really speed up the process of analyzing stats and making mass changes to your account. Both Google and Bing allow for exports of … Continue reading →

Posted in Bing, Google AdWords, Keywords, PPC Tools, Text Ads | 1 Comment