Category Archives: Landing Pages

Strategies to optimize landing pages to increase effectiveness of pay-per-click accounts

The #1 Reason PPC Accounts Fail

I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading

Posted in Landing Pages, PPC Basics, Text Ads | 3 Comments

Fixing AdWords Quality Score Issues (Part 4 of 4)

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 2 Comments

Fixing AdWords Quality Score Issues (Part 3 of 4)

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Comments Off

What You Need To Know About PPC Tablet Targeting

After announcing the tablet targeting feature a few months back, Google finally rolled out tablet targeting to all AdWords users this week. That’s great news if you have a lot of mobile users. Plenty of iPads and Android tablets are … Continue reading

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Creating PPC Mobile Landing Pages For Fun And Profit

Alright folks, it’s 2011. 74.6 million Americans own a smartphone, and mobile advertising is more important than ever. If you haven’t already, it’s about time for you to get your mobile strategy in order. For those of you who have … Continue reading

Posted in Landing Pages, Mobile PPC, PPC Basics | Tagged , , | Comments Off