Category Archives: Landing Pages

Strategies to optimize landing pages to increase effectiveness of pay-per-click accounts

Google Instant Ad Previews And Acceleration Of Information

Hey look! Another new Google AdWords feature. This week, it’s instant previews for PPC ads. Google rolled this out for organic results earlier this year, but it took them a couple months to get it working for AdWords, apparently. Now, … Continue reading

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PubCon Without Pity

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

It’s Easy To Think Like A Customer

Every good PPC marketer knows that you need to think like a customer to build successful landing pages. This can be difficult at times, since we’re all biased by the knowledge of our own products. You tend to get so … Continue reading

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How Do I Increase PPC Conversions?

One of the most important questions to answer in a PPC account is how to increase conversions. To me, this is one of the most misunderstood problems in pay per click marketing. So much focus is given to keywords, text … Continue reading

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Building Trustworthy Landing Pages For More Conversions

In my opinion, the landing page is the most crucial part of any pay per click marketing campaign. Ads and keywords can drive traffic to your site, but it’s your landing page that actually causes a potential customer to convert. … Continue reading

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