Category Archives: Microsoft AdCenter

Bad Days Versus Bad Trends

If you run a PPC account long enough, you will most certainly have a day, week, or month where your metrics completely tank and you (or most likely, your boss or your client) will freak out. This can be quite … Continue reading

Posted in Google AdWords, Microsoft AdCenter, PPC Basics | 2 Comments

Reviewing AdCenter’s Recent Improvements

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading

Posted in Bing, Google AdWords, Microsoft AdCenter, Quality Score, Search Engines | Comments Off

How To Show Your Competitor’s Trademark In Your PPC Ads

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

How To Increase CTR And Why You Should Do It

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Comments Off

Is PPC Certification Worth It?

It seems like a lot of folks are interested in getting a PPC career these days. And I wholeheartedly welcome it! At least in Austin, it seems like there are far more positions open for talented PPC folk than there … Continue reading

Posted in Google AdWords, Microsoft AdCenter, PPC Careers | 3 Comments