Category Archives: Mobile PPC

Should You Run A Mobile-Targeted PPC Campaign?

Posted on February 14, 2010 by

With the exponential rise in smartphone use over the past year or two, you might be tempted to run a pay per click marketing campaign targeted specifically toward mobile devices. On paper, it seems like a good idea. Since there … Continue reading →

Posted in Mobile PPC | Tagged , , | 2 Comments

MSN AdCenter Now Has Full HTML Mobile Device Targeting

Posted on February 7, 2010 by

This just in from the “I thought they had this already” department: Microsoft announces full HTML mobile device targeting for their AdCenter PPC marketing platform. Sure, Microsoft AdCenter has been in the mobile ad game for a while now, but … Continue reading →

Posted in Bing, Google AdWords, Mobile PPC, MSN AdCenter, Yahoo Search Marketing | Tagged , , , | Leave a comment

New Mobile Targeting Options In AdWords

Posted on January 24, 2010 by

This week, Google announced new mobile device targeting options for AdWords campaigns. Before, you could only target computing devices (laptops, desktops, etc.), mobile devices with full internet browsers, or both. Now, Google has opened it up for much more granular … Continue reading →

Posted in Google AdWords, Mobile PPC | Tagged | Leave a comment