Category Archives: Mobile PPC

Should You Run A Mobile-Targeted PPC Campaign?

With the exponential rise in smartphone use over the past year or two, you might be tempted to run a pay per click marketing campaign targeted specifically toward mobile devices. On paper, it seems like a good idea. Since there … Continue reading

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MSN AdCenter Now Has Full HTML Mobile Device Targeting

This just in from the “I thought they had this already” department: Microsoft announces full HTML mobile device targeting for their AdCenter PPC marketing platform. Sure, Microsoft AdCenter has been in the mobile ad game for a while now, but … Continue reading

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New Mobile Targeting Options In AdWords

This week, Google announced new mobile device targeting options for AdWords campaigns. Before, you could only target computing devices (laptops, desktops, etc.), mobile devices with full internet browsers, or both. Now, Google has opened it up for much more granular … Continue reading

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