Category Archives: MSN AdCenter

Why Use Microsoft AdCenter?

I’ll admit that I spend a lot of my time talking about Google AdWords here at PPC Without Pity. Since it’s the big dog of the pay per click marketing space, it probably deserves the most attention. But that doesn’t … Continue reading

Posted in Bing, Microsoft AdCenter, MSN AdCenter, Search Engines | Comments Off

It’s Holiday PPC Time Again…

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Comments Off

Dynamic Keyword Insertion: Friend or Foe?

One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query … Continue reading

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, Text Ads | 3 Comments

What PPC Bid Position Is Best?

This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion … Continue reading

Posted in Google AdWords, Keyword Bids, Keywords, MSN AdCenter, PPC Basics | 1 Comment

Black Hat PPC Techniques

Sometimes it seems like SEO guys have all the fun. They live in a world of nebulous rules on what actually works, while us PPC folks have to live within the rigid confines of AdWords and AdCenter user agreements. Plus, … Continue reading

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines | Tagged | 2 Comments