Category Archives: MSN AdCenter

Ad Blocking And Pay Per Click Marketing

I’ve been thinking a lot lately about ad blocking technology and how it impacts the work we do as pay per click marketers. Browser extensions like Ad Block Plus have been around for a while, and there seems to be … Continue reading

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Predicting Keyword Search Volume

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Comments Off

Taking The Microsoft AdExcellence Exam

I’ve got a hot tip for you PPC folks out there. For a limited time, Microsoft is offering free AdExcellence certification. Just use the promotion code on the linked page. The code is only good for 850 uses or until … Continue reading

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PPC Education Resources

If you’re just getting started out in pay per click marketing, it can be difficult to figure out where to start. There are a lot of companies out there to have a magic bullet or “proprietary system” that will solve … Continue reading

Posted in Bing, Facebook, Google AdWords, LinkedIn DirectAds, MSN AdCenter, PPC Basics | Tagged , | Comments Off

PPC vs. SEO

This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need … Continue reading

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines, SEO | 1 Comment