Category Archives: MSN AdCenter

Ad Blocking And Pay Per Click Marketing

Posted on June 12, 2011 by

I’ve been thinking a lot lately about ad blocking technology and how it impacts the work we do as pay per click marketers. Browser extensions like Ad Block Plus have been around for a while, and there seems to be … Continue reading →

Posted in Google AdWords, Image Ads, MSN AdCenter, Search Engines, Text Ads | Leave a comment

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Leave a comment

Taking The Microsoft AdExcellence Exam

Posted on May 8, 2011 by

I’ve got a hot tip for you PPC folks out there. For a limited time, Microsoft is offering free AdExcellence certification. Just use the promotion code on the linked page. The code is only good for 850 uses or until … Continue reading →

Posted in Bing, MSN AdCenter | Tagged , | Leave a comment

PPC Education Resources

Posted on April 24, 2011 by

If you’re just getting started out in pay per click marketing, it can be difficult to figure out where to start. There are a lot of companies out there to have a magic bullet or “proprietary system” that will solve … Continue reading →

Posted in Bing, Facebook, Google AdWords, LinkedIn DirectAds, MSN AdCenter, PPC Basics | Tagged , | Leave a comment

PPC vs. SEO

Posted on April 17, 2011 by

This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines, SEO | 1 Comment