Category Archives: MSN AdCenter

Microsoft AdCenter Quality Scores On The Way

Posted on March 13, 2011 by

Big news on the AdCenter front this week: Microsoft announced that quality scores are coming to the Bing + Yahoo search marketplace. Quality scores have been a necessary evil in Google for years now, but getting them in AdCenter is … Continue reading →

Posted in Bing, Keywords, MSN AdCenter, Quality Score | Tagged , | 2 Comments

Three PPC Predictions For 2011

Posted on January 2, 2011 by

Last year, I made three PPC predictions for 2010, and last week I reviewed how accurate I was in those predictions. By my count, I got two out of three right. So I think it’s only fitting that I give … Continue reading →

Posted in Bing, Facebook, Google AdWords, MSN AdCenter, Search Engines | 1 Comment

Revisiting 2010′s PPC Predictions

Posted on December 26, 2010 by

About a year ago, I wrote a post titled Three PPC Predictions For 2010. It proved to be pretty popular – after all, who doesn’t want to determine business trends before they happen? Now that 2010 has just about come … Continue reading →

Posted in Bing, Facebook, Google AdWords, LinkedIn DirectAds, Mobile PPC, MSN AdCenter, Search Engines, Yahoo Search Marketing | Leave a comment

Using Yahoo! Clues For PPC Keyword Research

Posted on November 21, 2010 by

Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool called Yahoo! Clues. Although there’s certainly … Continue reading →

Posted in Keywords, MSN AdCenter, PPC Tools, Yahoo Search Marketing | Tagged , | Leave a comment

PubCon Without Pity

Posted on November 14, 2010 by

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading →

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment