Category Archives: PPC Tools

Building Long-Tail PPC Ad Groups

Posted on December 3, 2012 by

You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think of obscure queries like “find … Continue reading →

Posted in Bing, Google AdWords, Keywords, PPC Tools, Search Engines, Text Ads | Comments Off

AdWords Scripts: The Best New Tool In AdWords

Posted on October 16, 2012 by

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading →

Posted in Google AdWords, Keyword Bids, PPC Software Reviews, PPC Tools, Search Engines | Comments Off

Grading The WordStream AdWords Performance Grader

Posted on August 14, 2011 by

Earlier this week, our friends at WordStream released a new tool to help diagnose problems with AdWords accounts. It’s called the WordStream AdWords Performance Grader, and it’s free to use. Click on through the link to try it out. I’ve … Continue reading →

Posted in Google AdWords, PPC Tools | Tagged , | 1 Comment

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Comments Off

Handy Excel Hacks For PPC Management

Posted on February 20, 2011 by

Once your PPC account scales to a certain level, using a spreadsheet program like Microsoft Excel can really speed up the process of analyzing stats and making mass changes to your account. Both Google and Bing allow for exports of … Continue reading →

Posted in Bing, Google AdWords, Keywords, PPC Tools, Text Ads | 1 Comment