Category Archives: PPC Tools

Grading The WordStream AdWords Performance Grader

Posted on August 14, 2011 by

Earlier this week, our friends at WordStream released a new tool to help diagnose problems with AdWords accounts. It’s called the WordStream AdWords Performance Grader, and it’s free to use. Click on through the link to try it out. I’ve … Continue reading →

Posted in Google AdWords, PPC Tools | Tagged , | 1 Comment

Predicting Keyword Search Volume

Posted on May 29, 2011 by

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, PPC Basics, PPC Tools, Search Engines | Tagged | Leave a comment

Handy Excel Hacks For PPC Management

Posted on February 20, 2011 by

Once your PPC account scales to a certain level, using a spreadsheet program like Microsoft Excel can really speed up the process of analyzing stats and making mass changes to your account. Both Google and Bing allow for exports of … Continue reading →

Posted in Bing, Google AdWords, Keywords, PPC Tools, Text Ads | 1 Comment

PPC Tools: Marin Software Review

Posted on January 30, 2011 by

For most businesses, your pay per click account is going to be small enough where you can manage all of your campaign elements within the web interface of your chosen provider. For medium-sized accounts, free tools like AdWords Editor and … Continue reading →

Posted in PPC Tools | Tagged , , | 2 Comments

Getting The Most Out Of AdWords Editor Exports

Posted on January 23, 2011 by

My absolute, number one favorite tool for PPC is Google’s AdWords Editor. Sure, it’s ugly and occasionally slow, but for making massive changes to your AdWords account, it can’t be beat. Even better, Google is constantly updating it with new … Continue reading →

Posted in Google AdWords, PPC Tools | Tagged , | 2 Comments