Category Archives: PPC Tools

Building Long-Tail PPC Ad Groups

You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think of obscure queries like “find … Continue reading

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AdWords Scripts: The Best New Tool In AdWords

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading

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Grading The WordStream AdWords Performance Grader

Earlier this week, our friends at WordStream released a new tool to help diagnose problems with AdWords accounts. It’s called the WordStream AdWords Performance Grader, and it’s free to use. Click on through the link to try it out. I’ve … Continue reading

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Predicting Keyword Search Volume

When you’re creating a new PPC account or PPC campaign, it’s important to be able to predict your performance. Pay per click marketing isn’t exactly cheap, so it helps to know what kind of search volume to expect when you’re … Continue reading

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Handy Excel Hacks For PPC Management

Once your PPC account scales to a certain level, using a spreadsheet program like Microsoft Excel can really speed up the process of analyzing stats and making mass changes to your account. Both Google and Bing allow for exports of … Continue reading

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