Category Archives: PPC Tools

AdWords Rules – The End of PPC Automation Tools?

Posted on December 19, 2010 by

Earlier this month, Google announced a beta test of a real game-changer for AdWords. It’s called AdWords Rules, and it allows you to automate certain AdWords tasks when specified criteria are met. In case you haven’t heard of it already, … Continue reading →

Posted in Analytics, Google AdWords, Keyword Bids, PPC Tools, Text Ads | Tagged , | 3 Comments

Essential Calculators For PPC Professionals

Posted on December 12, 2010 by

If you are a seasoned PPC pro, chances are you have some above-average analytical ability. But, sometimes even the best of us can get a little overwhelmed by the sheer amount of numbers we need to deal with on a … Continue reading →

Posted in PPC Tools | 1 Comment

Using Yahoo! Clues For PPC Keyword Research

Posted on November 21, 2010 by

Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool called Yahoo! Clues. Although there’s certainly … Continue reading →

Posted in Keywords, MSN AdCenter, PPC Tools, Yahoo Search Marketing | Tagged , | Leave a comment

PubCon Without Pity

Posted on November 14, 2010 by

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading →

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

Using The Google Keyword Tool Like A Pro (Part 2)

Posted on October 3, 2010 by

Last week, we covered the first part of our two part series, “How To Use The Google Keyword Tool Like A Pro. This week, we’re going to delve into some more advanced options to help filter your keyword research to … Continue reading →

Posted in Google AdWords, Keywords, PPC Tools | Tagged , | 2 Comments