Category Archives: PPC Tools

PPC Tools: Marin Software Review

For most businesses, your pay per click account is going to be small enough where you can manage all of your campaign elements within the web interface of your chosen provider. For medium-sized accounts, free tools like AdWords Editor and … Continue reading

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Getting The Most Out Of AdWords Editor Exports

My absolute, number one favorite tool for PPC is Google’s AdWords Editor. Sure, it’s ugly and occasionally slow, but for making massive changes to your AdWords account, it can’t be beat. Even better, Google is constantly updating it with new … Continue reading

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AdWords Rules – The End of PPC Automation Tools?

Earlier this month, Google announced a beta test of a real game-changer for AdWords. It’s called AdWords Rules, and it allows you to automate certain AdWords tasks when specified criteria are met. In case you haven’t heard of it already, … Continue reading

Posted in Analytics, Google AdWords, Keyword Bids, PPC Tools, Text Ads | Tagged , | 3 Comments

Essential Calculators For PPC Professionals

If you are a seasoned PPC pro, chances are you have some above-average analytical ability. But, sometimes even the best of us can get a little overwhelmed by the sheer amount of numbers we need to deal with on a … Continue reading

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Using Yahoo! Clues For PPC Keyword Research

Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool called Yahoo! Clues. Although there’s certainly … Continue reading

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