Category Archives: Quality Score

Reviewing AdCenter’s Recent Improvements

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading

Posted in Bing, Google AdWords, Microsoft AdCenter, Quality Score, Search Engines | Comments Off

How To Show Your Competitor’s Trademark In Your PPC Ads

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

How To Increase CTR And Why You Should Do It

This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading

Posted in Display Network, Google AdWords, Keywords, Microsoft AdCenter, PPC Basics, Quality Score, Text Ads | Comments Off

Fixing AdWords Quality Score Issues (Part 4 of 4)

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 2 Comments

Fixing AdWords Quality Score Issues (Part 3 of 4)

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Comments Off