Category Archives: Quality Score

Fixing AdWords Quality Score Issues (Part 2 of 4)

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Comments Off

Fixing AdWords Quality Score Issues (Part 1 of 4)

We paid search folks like to think that we’re mostly immune to the inscrutable wrath of Google, unlike those poor saps who work in SEO and have to constantly guess at what Google’s algorithm is looking for at any particular … Continue reading

Posted in Google AdWords, PPC Basics, Quality Score | 2 Comments

Microsoft AdCenter Quality Scores On The Way

Big news on the AdCenter front this week: Microsoft announced that quality scores are coming to the Bing + Yahoo search marketplace. Quality scores have been a necessary evil in Google for years now, but getting them in AdCenter is … Continue reading

Posted in Bing, Keywords, MSN AdCenter, Quality Score | Tagged , | 2 Comments