Category Archives: Remarketing

On PPC And Privacy

Posted on February 20, 2012 by

Well, it looks like the internet has collectively flipped its lid yet again regarding a Google privacy violation. The scandal of the week is the allegation by the Wall Street Journal that Google bypassed privacy settings in iPhone Safari browsers … Continue reading →

Posted in Analytics, Remarketing, Search Engines, SEO | Leave a comment

The Pros and Cons of PPC Remarketing

Posted on January 16, 2012 by

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading →

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments