Category Archives: Remarketing

Keyword Bidding To Lifetime Value

PPC keyword bidding is both an art and a science. So, there’s no single “right” way to do it. For most advertisers, you’re just trying to generate more revenue per keyword than what you’re spending on clicks. And that’s just … Continue reading

Posted in Analytics, Google AdWords, Keyword Bids, Remarketing | Comments Off

On PPC And Privacy

Well, it looks like the internet has collectively flipped its lid yet again regarding a Google privacy violation. The scandal of the week is the allegation by the Wall Street Journal that Google bypassed privacy settings in iPhone Safari browsers … Continue reading

Posted in Analytics, Remarketing, Search Engines, SEO | Comments Off

The Pros and Cons of PPC Remarketing

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments