Category Archives: Search Engines

Reviewing AdCenter’s Recent Improvements

Posted on March 26, 2012 by

Last week, Search Engine Land reported that Microsoft is rolling out quite a few improvements to their AdCenter product. And that’s great! I love using AdCenter for PPC, but I feel like they’re light years behind Google in terms of … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Quality Score, Search Engines | Leave a comment

How To Show Your Competitor’s Trademark In Your PPC Ads

Posted on March 19, 2012 by

Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading →

Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads | 1 Comment

On PPC And Privacy

Posted on February 20, 2012 by

Well, it looks like the internet has collectively flipped its lid yet again regarding a Google privacy violation. The scandal of the week is the allegation by the Wall Street Journal that Google bypassed privacy settings in iPhone Safari browsers … Continue reading →

Posted in Analytics, Remarketing, Search Engines, SEO | Leave a comment

Finding Profitable PPC Keywords From SEO Data

Posted on February 13, 2012 by

Since I started my job as the online marketing manager for BuildASign, I’ve been working with a lot more SEO data. I’ve always thought that SEO and PPC work well in conjunction – data from one platform can help you … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | Leave a comment

The Pros and Cons of PPC Remarketing

Posted on January 16, 2012 by

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading →

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 2 Comments