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Blogroll
Category Archives: Search Engines
The Pros and Cons of PPC Remarketing
If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading
Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads
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Three PPC Predictions For 2012
Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading
Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO
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Checking Back on 2011′s PPC Predictions
Around this time last year, I made a few PPC predictions for 2011. And every year, I like to reflect back on what I said and see how my predictions panned out. Let’s take a look at what I said, … Continue reading
Posted in Bing, Facebook, Google AdWords, Microsoft AdCenter, Search Engines
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Fixing AdWords Quality Score Issues (Part 4 of 4)
Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading
Fixing AdWords Quality Score Issues (Part 2 of 4)
Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading
Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads
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