Category Archives: Search Engines

Optimizing AdWords Product Listing Ads

In case you haven’t figured it out by now, I’m kind of in love with AdWords Product Listing ads. Right now, you can get a pretty decent cost per conversion at a much lower CPC than what you’ll normally get … Continue reading

Posted in Google AdWords, Product Listing Ads, Search Engines | Comments Off

AdWords Scripts: The Best New Tool In AdWords

Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference … Continue reading

Posted in Google AdWords, Keyword Bids, PPC Software Reviews, PPC Tools, Search Engines | Comments Off

Google Shopping Paid Placement – Early Results

If you’ve been listing data feeds on Froogle Google Product Search Google Merchant Center Google Shopping over the last couple of years, you’re probably aware of the big, big change they have been rolling out recently. Instead of giving your … Continue reading

Posted in Google AdWords, Search Engines | Comments Off

How To Get AdWords Seller Ratings In Your PPC Ads

If you’ve done any e-commerce searching in the last year or so, chances are you’ve come across an AdWords ad with some visible star ratings. Maybe a little something like this: The official nomenclature for these stars are the “AdWords … Continue reading

Posted in Google AdWords, Search Engines, Text Ads | Comments Off

Is Facebook Sponsored Search A PPC Game Changer?

Facebook has really been stepping up their ad game since they went public earlier this year. Just this week, they rolled out a new advertising format: Facebook Sponsored Search. This new ad format allows advertisers to have their Facebook pages … Continue reading

Posted in Facebook, Search Engines, Text Ads | Comments Off