Category Archives: Search Engines

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment

Why Use Microsoft AdCenter?

Posted on October 17, 2011 by

I’ll admit that I spend a lot of my time talking about Google AdWords here at PPC Without Pity. Since it’s the big dog of the pay per click marketing space, it probably deserves the most attention. But that doesn’t … Continue reading →

Posted in Bing, Microsoft AdCenter, MSN AdCenter, Search Engines | Leave a comment

It’s Holiday PPC Time Again…

Posted on October 9, 2011 by

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Posted in Analytics, Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads | Leave a comment

Using Broad Match Keywords Effectively

Posted on September 11, 2011 by

When I first started doing PPC, I was under the impression that broad match was a terrible idea, and was to be avoided at all costs. It’s easy to think that. After all, broad match keywords do tend to drive … Continue reading →

Posted in PPC Basics, Search Engines | Tagged , | 3 Comments

Why Not To Use AdWords Express

Posted on September 4, 2011 by

Google recently rebranded their Google Boost product, re-christening it AdWords Express. They claim that it’s an easy solution for local business owners who want to start advertising on search engine results pages quickly and without complicated account setups. Sounds great! … Continue reading →

Posted in Google AdWords, PPC Basics, Search Engines | Tagged , | 3 Comments