Category Archives: SEO

On PPC And Privacy

Posted on February 20, 2012 by

Well, it looks like the internet has collectively flipped its lid yet again regarding a Google privacy violation. The scandal of the week is the allegation by the Wall Street Journal that Google bypassed privacy settings in iPhone Safari browsers … Continue reading →

Posted in Analytics, Remarketing, Search Engines, SEO | Leave a comment

Finding Profitable PPC Keywords From SEO Data

Posted on February 13, 2012 by

Since I started my job as the online marketing manager for BuildASign, I’ve been working with a lot more SEO data. I’ve always thought that SEO and PPC work well in conjunction – data from one platform can help you … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | Leave a comment

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Using PPC For Market Research

Posted on November 14, 2011 by

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Leave a comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment