Category Archives: SEO

PPC Without Pity’s Best of 2012

Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at BuildASign.com, and … Continue reading

Posted in Analytics, Facebook, Google AdWords, PPC Software Reviews, Search Engines, SEO | Comments Off

Looking Back On PPC Versus SEO In 2012

The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more complex with each passing year, it’s no … Continue reading

Posted in Bing, Google AdWords, Keywords, Product Listing Ads, Search Engines, SEO | Comments Off

Keyword Relevance Versus Search Intent

Everybody knows the importance of keyword research when launching any new PPC campaign. But there’s one huge mistake that I have seen time and time again regarding selection. Lots of folks try to determine whether or not a keyword is … Continue reading

Posted in Google AdWords, Keywords, PPC Basics, Search Engines, SEO | Comments Off

Using Google Analytics Multi-Channel Funnels

I like to think of myself as a pretty savvy dude when it comes to web analytics, but every once in a while I miss a totally cool new feature that I should have been using all along. After a … Continue reading

Posted in Analytics, Google AdWords, Search Engines, SEO | Comments Off

On PPC And Privacy

Well, it looks like the internet has collectively flipped its lid yet again regarding a Google privacy violation. The scandal of the week is the allegation by the Wall Street Journal that Google bypassed privacy settings in iPhone Safari browsers … Continue reading

Posted in Analytics, Remarketing, Search Engines, SEO | Comments Off