Category Archives: SEO

Three PPC Predictions For 2012

Posted on January 2, 2012 by

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading →

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Using PPC For Market Research

Posted on November 14, 2011 by

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Leave a comment

What The Google Analytics Query Update Means For PPC

Posted on October 24, 2011 by

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading →

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment

PPC vs. SEO

Posted on April 17, 2011 by

This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines, SEO | 1 Comment

Google’s Content Farm Algorithm Update And PPC

Posted on February 27, 2011 by

Earlier this week, Google made a significant change to their search algorithm that will impact about 12% of US search results. This update will weed out a lot of so-called “content farms” out of search results, punishing pages that have … Continue reading →

Posted in Content Network, Google AdWords, Search Engines, SEO | Tagged | Leave a comment