Category Archives: SEO

Finding Profitable PPC Keywords From SEO Data

Since I started my job as the online marketing manager for BuildASign, I’ve been working with a lot more SEO data. I’ve always thought that SEO and PPC work well in conjunction – data from one platform can help you … Continue reading

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | Comments Off

Three PPC Predictions For 2012

Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us … Continue reading

Posted in Analytics, Display Network, Google AdWords, Image Ads, Keywords, Mobile PPC, Search Engines, SEO | 1 Comment

Using PPC For Market Research

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Comments Off

What The Google Analytics Query Update Means For PPC

Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able … Continue reading

Posted in Analytics, Google AdWords, Keywords, Search Engines, SEO | 1 Comment

PPC vs. SEO

This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need … Continue reading

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines, SEO | 1 Comment