Category Archives: SEO

PPC vs. SEO

Posted on April 17, 2011 by

This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need … Continue reading →

Posted in Bing, Google AdWords, MSN AdCenter, PPC Basics, Search Engines, SEO | 1 Comment

Google’s Content Farm Algorithm Update And PPC

Posted on February 27, 2011 by

Earlier this week, Google made a significant change to their search algorithm that will impact about 12% of US search results. This update will weed out a lot of so-called “content farms” out of search results, punishing pages that have … Continue reading →

Posted in Content Network, Google AdWords, Search Engines, SEO | Tagged | Leave a comment

PubCon Without Pity

Posted on November 14, 2010 by

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading →

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

How To Use PPC Data To Supercharge Your SEO Linkbuilding

Posted on November 22, 2009 by

All good search engine marketers know that pay per click advertising campaigns and search engine optimization efforts work well alone, but are really awesome when they’re integrated. PPC data can often be used for great keyword research, and analysis of … Continue reading →

Posted in Content Network, SEO | 2 Comments