Category Archives: Text Ads

Text ad strategies for PPC accounts

The Pros and Cons of PPC Remarketing

Posted on January 16, 2012 by

If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading →

Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads | 1 Comment

The #1 Reason PPC Accounts Fail

Posted on January 9, 2012 by

I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading →

Posted in Landing Pages, PPC Basics, Text Ads | 2 Comments

Fixing AdWords Quality Score Issues (Part 4 of 4)

Posted on December 19, 2011 by

Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading →

Posted in Display Network, Google AdWords, Landing Pages, PPC Basics, Quality Score, Search Engines, Text Ads | 1 Comment

Fixing AdWords Quality Score Issues (Part 3 of 4)

Posted on December 12, 2011 by

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading →

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 2 of 4)

Posted on December 5, 2011 by

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Leave a comment