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Category Archives: Text Ads
The Pros and Cons of PPC Remarketing
If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading
Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads
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The #1 Reason PPC Accounts Fail
I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading
Posted in Landing Pages, PPC Basics, Text Ads
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Fixing AdWords Quality Score Issues (Part 4 of 4)
Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading
Fixing AdWords Quality Score Issues (Part 3 of 4)
Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading
Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads
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Fixing AdWords Quality Score Issues (Part 2 of 4)
Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading
Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads
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