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Category Archives: Text Ads
How To Show Your Competitor’s Trademark In Your PPC Ads
Last month, ProFlowers got into a bit of trouble when it was revealed that they were showing PPC ads indicating local florists were sold out for Valentine’s Day. This is such a magnificent piece of douchebaggery that I think it … Continue reading
Posted in Bing, Google AdWords, Keywords, Microsoft AdCenter, Quality Score, Search Engines, Text Ads
1 Comment
How To Increase CTR And Why You Should Do It
This week, I want to explore one of the most basic metrics of PPC marketing – click-through rate (CTR). The basic formula is your total clicks divided by total impressions. Some folks over-analyze their CTR, and some folks ignore it … Continue reading
The Pros and Cons of PPC Remarketing
If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged … Continue reading
Posted in Display Network, Google AdWords, Image Ads, Remarketing, Search Engines, Text Ads
2 Comments
The #1 Reason PPC Accounts Fail
I’ve worked in a lot of new PPC accounts, as an agency rep, an in-house specialist, and a freelancer. I’ve seen a lot of accounts succeed, but even more fail. And after observing quite a few PPC failures, I think … Continue reading
Posted in Landing Pages, PPC Basics, Text Ads
2 Comments
Fixing AdWords Quality Score Issues (Part 4 of 4)
Note: this is the fourth part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here, part 2 here, and part 3 here. In this final … Continue reading


