Category Archives: Text Ads

Text ad strategies for PPC accounts

Fixing AdWords Quality Score Issues (Part 3 of 4)

Posted on December 12, 2011 by Shawn Livengood

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here and part 2 here. This week in the “Fixing AdWords … Continue reading →

Posted in Google AdWords, Image Ads, Keywords, Landing Pages, PPC Basics, Quality Score, Text Ads | Leave a comment

Fixing AdWords Quality Score Issues (Part 2 of 4)

Posted on December 5, 2011 by Shawn Livengood

Note: this is the second part of a four part series detailing how to improve AdWords quality score issues at each level of your account. Check out part 1 here. The next stops on our tour of improving Google quality … Continue reading →

Posted in Google AdWords, Keywords, PPC Basics, Quality Score, Search Engines, Text Ads | Leave a comment

Using PPC For Market Research

Posted on November 14, 2011 by Shawn Livengood

I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research … Continue reading →

Posted in Bing, Google AdWords, Microsoft AdCenter, Search Engines, SEO, Text Ads | Leave a comment

Just How Good Are Bottom Of Page AdWords Ads?

Posted on November 7, 2011 by Shawn Livengood

Well, folks, it looks like we’ve got another Google SERP change on our hands. It turns out that Google is not making nearly enough billions of dollars on PPC ads, so they’re opening up some additional screen real estate for … Continue reading →

Posted in Google AdWords, Text Ads | 1 Comment