Category Archives: Text Ads

Text ad strategies for PPC accounts

Is Facebook Sponsored Search A PPC Game Changer?

Facebook has really been stepping up their ad game since they went public earlier this year. Just this week, they rolled out a new advertising format: Facebook Sponsored Search. This new ad format allows advertisers to have their Facebook pages … Continue reading

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The Most Common Mistake In PPC Text Ads

I’ve been working a lot lately on building out PPC accounts for BuildASign’s newest site, Printcopia. And of course, no PPC buildout would be complete without the creation of a hell of a lot of text ads. This got me … Continue reading

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Measuring Display Ad Success With View Through Conversions

Ads on the Google Display Network can be a great way to reach more potential customers, but your conversion results can be a little underwhelming. Users on the display network just don’t have as much intent to buy as people … Continue reading

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Opting Out Of PPC Ads

There are some who might say I’m shooting myself in the foot by writing this post, since I make my living by ensuring people see PPC ads. But even though I’m an ad guy, I kind of secretly loathe being … Continue reading

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Four Strategies For Text Ad Success

Text ad testing is a critical part of any PPC campaign. But, it can be tough to come up with ideas for different text ads to test against each other. Most PPC practitioners know that they need to split test, … Continue reading

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