Category Archives: Yahoo Search Marketing

Revisiting 2010′s PPC Predictions

Posted on December 26, 2010 by

About a year ago, I wrote a post titled Three PPC Predictions For 2010. It proved to be pretty popular – after all, who doesn’t want to determine business trends before they happen? Now that 2010 has just about come … Continue reading →

Posted in Bing, Facebook, Google AdWords, LinkedIn DirectAds, Mobile PPC, MSN AdCenter, Search Engines, Yahoo Search Marketing | Comments Off

Using Yahoo! Clues For PPC Keyword Research

Posted on November 21, 2010 by

Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool called Yahoo! Clues. Although there’s certainly … Continue reading →

Posted in Keywords, MSN AdCenter, PPC Tools, Yahoo Search Marketing | Tagged , | Comments Off

PubCon Without Pity

Posted on November 14, 2010 by

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading →

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

The Final Nail In The Coffin Of Yahoo Search Marketing

Posted on October 31, 2010 by

It’s Halloween – the time of year where we all celebrate the macabre. Monsters, goblins, and the undead don’t usually have a lot of relevance to PPC marketing (unless you’re in the business of selling Halloween costumes), but this week … Continue reading →

Posted in Bing, MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged | Comments Off

Yahoo/Bing Search Alliance Open Thread And Poll

Posted on October 17, 2010 by

So in case you’ve missed the thirty billion emails that Yahoo and Microsoft have been sending to their advertising customers this week, the much-anticipated Search Alliance transition is underway. On October 11th, Yahoo started displaying MSN AdCenter ads on a … Continue reading →

Posted in MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged , , | 5 Comments