Category Archives: Yahoo Search Marketing

Revisiting 2010′s PPC Predictions

About a year ago, I wrote a post titled Three PPC Predictions For 2010. It proved to be pretty popular – after all, who doesn’t want to determine business trends before they happen? Now that 2010 has just about come … Continue reading

Posted in Bing, Facebook, Google AdWords, LinkedIn DirectAds, Mobile PPC, MSN AdCenter, Search Engines, Yahoo Search Marketing | Comments Off

Using Yahoo! Clues For PPC Keyword Research

Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool called Yahoo! Clues. Although there’s certainly … Continue reading

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PubCon Without Pity

Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a lot of panels. Here are a couple … Continue reading

Posted in Analytics, Bing, Google AdWords, Keywords, Landing Pages, MSN AdCenter, PPC Tools, Search Engines, SEO, Text Ads, Yahoo Search Marketing | Tagged , | 1 Comment

The Final Nail In The Coffin Of Yahoo Search Marketing

It’s Halloween – the time of year where we all celebrate the macabre. Monsters, goblins, and the undead don’t usually have a lot of relevance to PPC marketing (unless you’re in the business of selling Halloween costumes), but this week … Continue reading

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Yahoo/Bing Search Alliance Open Thread And Poll

So in case you’ve missed the thirty billion emails that Yahoo and Microsoft have been sending to their advertising customers this week, the much-anticipated Search Alliance transition is underway. On October 11th, Yahoo started displaying MSN AdCenter ads on a … Continue reading

Posted in MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged , , | 5 Comments