Category Archives: Yahoo Search Marketing

3 Things To Know Before Switching To MSN AdCenter

Well, it’s finally here – this week, Yahoo and Microsoft finally opened up the transition process to move existing Yahoo Search Marketing accounts to Microsoft AdCenter management. If you have a Yahoo account, you probably had to click a button … Continue reading

Posted in Bing, MSN AdCenter, Search Engines, Yahoo Search Marketing | Tagged , , | 4 Comments

Using AdWords Search Funnels For Keyword Success

Google recently introduced a new reporting feature in AdWords called Search Funnels. This new reporting allows advertisers to see the sequence of keywords a user used before they completed a conversion. There are a lot more bells and whistles than … Continue reading

Posted in Analytics, Google AdWords, Keywords, Yahoo Search Marketing | Tagged , , | Comments Off

Adjusting Campaign Settings Like A Pro: Yahoo (Part 2)

Last week, we continued our series on adjusting PPC campaign settings by looking at how to optimize Yahoo Search Marketing campaign settings. This week picks up where we left off: Campaign Optimization Guidelines In this section, you can adjust the … Continue reading

Posted in PPC Basics, Yahoo Search Marketing | Tagged , , | Comments Off

Adjusting Campaign Settings Like A Pro: Yahoo (Part 1)

This week, we continue our series on optimizing campaign settings with everyone’s favorite #2 PPC network: Yahoo Search Marketing. To change your settings on an individual Yahoo Search Marketing campaign, select your campaign on either the Dashboard or Campaigns tab … Continue reading

Posted in PPC Basics, Yahoo Search Marketing | Tagged , , | Comments Off

PPC Text Ads – Rotate Or Optimize?

When creating a new PPC campaign or ad group, there’s an important choice to make with your text ads. Should you set text ads to rotate evenly, or optimize their distribution according to what the search engine thinks is best? … Continue reading

Posted in Google AdWords, MSN AdCenter, PPC Basics, Text Ads, Yahoo Search Marketing | Tagged , | 5 Comments