Category Archives: Yahoo Search Marketing

MSN AdCenter Now Has Full HTML Mobile Device Targeting

Posted on February 7, 2010 by

This just in from the “I thought they had this already” department: Microsoft announces full HTML mobile device targeting for their AdCenter PPC marketing platform. Sure, Microsoft AdCenter has been in the mobile ad game for a while now, but … Continue reading →

Posted in Bing, Google AdWords, Mobile PPC, MSN AdCenter, Yahoo Search Marketing | Tagged , , , | Leave a comment

Yahoo Plays Catch-Up With Google AdWords Importing

Posted on January 30, 2010 by

Yahoo recently announced some new functionality in their PPC platform. One of the new features was improved ability to import Google AdWords campaigns into Yahoo Search Marketing format. Now, I like the ability to cross-post campaigns as much as the … Continue reading →

Posted in Google AdWords, Yahoo Search Marketing | Tagged , , | 1 Comment

Protecting Your Brand In PPC Marketing

Posted on January 17, 2010 by

If your company is large enough and popular enough, your company name and trademark may suddenly become valuable pay per click search terms not only for yourself, but for your competitors as well. In some cases, your competitors may find … Continue reading →

Posted in Bing, Google AdWords, Keywords, MSN AdCenter, Search Engines, Text Ads, Yahoo Search Marketing | Tagged , , | 1 Comment

Three PPC Predictions For 2010

Posted on January 3, 2010 by

Now that we’re firmly planted in 2010, I think it’s time for a few predictions for the coming year. And, since this blog is quite obviously concerned with pay per click marketing, I’m going to stick with what I know. … Continue reading →

Posted in Bing, Facebook, Google AdWords, MSN AdCenter, Yahoo Search Marketing | Tagged , , , , , | 2 Comments

Keyword Match Types And When To Use Them

Posted on September 27, 2009 by

So you’ve done your keyword research, and you think you have a pretty good, relevant set to run with. But you still have a few choices to make. For starters, what type of keyword match type should you use? Here’s … Continue reading →

Posted in Google AdWords, Keywords, MSN AdCenter, PPC Basics, Yahoo Search Marketing | Leave a comment