Creating PPC Mobile Landing Pages For Fun And Profit

Alright folks, it’s 2011. 74.6 million Americans own a smartphone, and mobile advertising is more important than ever. If you haven’t already, it’s about time for you to get your mobile strategy in order. For those of you who have been putting off creating a mobile landing page for your pay per click accounts, I have good news. Thanks to some handy tutorials and templates, creating a basic PPC landing page for mobile devices has never been easier.

This week, Google launched their free Google Sites for Mobile service. This website allows you to enter your type of business, choose some background colors, upload your logo, and create a simple landing page template. You can even enter your social media account information to build your audience there. This is a great tool for the non-tech-savvy folks out there that just want to whip up a simple page and have someone walk them through the process. The ability to customize your page is a little limited, but you get what you pay for. It’s certainly better than nothing.

For those of you who are either anti-Google or are looking for a sleeker solution, jQuery mobile is a good option. jQuery is a lightweight and efficient Javascript library that offers a near-seamless interaction between Javascript and HTML. The jQuery mobile project is a variation of jQuery that is optimized for smartphones, tablets, and other touch-sensitive devices. The cool thing about jQuery mobile is that it all starts with a super-simple template that pulls its Javascript libraries and CSS documents from the jQuery servers. For a simple page, Javascript knowledge is not needed. If you know even a little bit of HTML and CSS, you can create a really slick-looking mobile page that seems like it was made by a pro.

For more information on creating jQuery mobile pages, I recommend reading Matt Doyle’s excellent tutorial on the subject. There’s a template on that page that you can use. You’ll be up and running in no time.

When building mobile PPC landing page, remember to keep it simple. Your users will be reading things on a tiny screen when they’re on the go, so don’t clutter things up with unnecessary logos and buttons. Make it easy for them to complete a conversion transaction, whatever that may be for your business. And don’t forget to test out your page before you start directing PPC traffic to it! Test the page on as many different smartphones and tablets you have available. Use your own, use your co-worker’s, use the devices your kids have. Good luck creating your pages, and welcome to the 21st century!

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
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