Fun With Facebook Ad Targeting

I’ve been doing a lot of work on Facebook ads recently. Despite the fact that their effectiveness is under debate, they’re probably the best way to reach a very specific audience if you have a niche in mind.

You can also use Facebook ad targeting to identify the number of people who like a certain thing. You don’t have to actually create an ad – you can just get audience numbers from the ad setup process before you complete your creative. This is a pretty useful tool if you’re trying to identify an audience. Or if you’re simply trying to explore the unseen id of America. Which is exactly what I’m going to do in this post.

During the ad setup, you can target people who are interested in certain topics. Facebook pulls this interest from what you like, the pages you follow, and what you post on your timeline. I’m certain that most of the people in these figures don’t necessarily “like” these interests, but it’s pretty interesting to see how big the audience is for certain topics.

facebook likes for bathing

In a country of over 300 million people, I’m really hoping that this actual number is higher.

facebook likes for moon landing conspiracy theories

Turns out that 460 people admit on Facebook that we never landed on the moon. Quirky idea, but generally pretty harmless. These, on the other hand…

facebook likes for racism

243,540 “likes” for racism? That’s a pretty big number considering that the KKK only has 40,580 likes:

facebook likes for the ku klux klan

Alright, these have been pretty tame. Let’s move on to the saucier stuff:

facebook likes for midget porn

I gotta be honest – I was expecting this number to be higher.

facebook likes for prostitution

Fun fact: 892,680 more Americans like prostitution than bathing.

not cool, america

NOT COOL, AMERICA. THIS IS NOT A THING THAT YOU SHOULD LIKE.

Maybe some of the people who like that last thing could use a dose of this:

facebook likes for involuntary celibacy

And finally, let’s cap it off with a thing that I can’t imagine anyone liking:

facebook likes for testicular rupture

OUCH. DISLIKE.

Well, I hope that was as fun for you to read as it was for me to research. If you liked what you read, you can like PPC Without Pity on Facebook. So far I’m beating “midget porn,” but I have a ways to go if I want to be more likable than prostitution.

About Shawn Livengood

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international companies. You can connect with Shawn on Google+.
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One Response to Fun With Facebook Ad Targeting

  1. Wesley Hearn says:

    Haha PPC actually made me chuckle today! Thanks Shawn