I’ve been doing a lot of work on Facebook ads recently. Despite the fact that their effectiveness is under debate, they’re probably the best way to reach a very specific audience if you have a niche in mind.
You can also use Facebook ad targeting to identify the number of people who like a certain thing. You don’t have to actually create an ad – you can just get audience numbers from the ad setup process before you complete your creative. This is a pretty useful tool if you’re trying to identify an audience. Or if you’re simply trying to explore the unseen id of America. Which is exactly what I’m going to do in this post.
During the ad setup, you can target people who are interested in certain topics. Facebook pulls this interest from what you like, the pages you follow, and what you post on your timeline. I’m certain that most of the people in these figures don’t necessarily “like” these interests, but it’s pretty interesting to see how big the audience is for certain topics.
In a country of over 300 million people, I’m really hoping that this actual number is higher.
Turns out that 460 people admit on Facebook that we never landed on the moon. Quirky idea, but generally pretty harmless. These, on the other hand…
243,540 “likes” for racism? That’s a pretty big number considering that the KKK only has 40,580 likes:
Alright, these have been pretty tame. Let’s move on to the saucier stuff:
I gotta be honest – I was expecting this number to be higher.
Fun fact: 892,680 more Americans like prostitution than bathing.
NOT COOL, AMERICA. THIS IS NOT A THING THAT YOU SHOULD LIKE.
Maybe some of the people who like that last thing could use a dose of this:
And finally, let’s cap it off with a thing that I can’t imagine anyone liking:
Well, I hope that was as fun for you to read as it was for me to research. If you liked what you read, you can like PPC Without Pity on Facebook. So far I’m beating “midget porn,” but I have a ways to go if I want to be more likable than prostitution.