We interrupt our regularly scheduled weekly updates for this breaking news bulletin. It seems that MSN just inked a deal with both Verizon Wireless and Dell computers to be the default search engine for all Verizon mobile phones and a majority of Dell PCs for consumers and businesses.

This could be big news for PPC. It’s no secret that MSN search volume is way lower than Google and Yahoo. Could this deal give MSN a bump in search volume? Goodness knows they need it – MSN PPC traffic always seems to be a very small fraction of comparable campaigns in the other two search engines. So will this deal bring MSN search back from the dead? Only time will tell…

Link to the Live Search blog with more info

No related posts.